Native to Asia, Mexico, Central and South America, Dragonfruit (also known as pitaya), is a delicious fruit that comes from the Hylocereus cactus. The outside of the dragonfruit is a bright pinkish-magenta, and it features dramatic spiky-looking leaves, which is likely how it got its name. Sourced from Thailand, this sweet and delectable fruit is freeze-dried and ground to make Dragon fruit freeze-dried powder, which has a naturally vibrant pink-magenta color. The texture of dragonfruit is moist and spongy; it is usually eaten with a spoon. Dragonfruit is also traditional for non-food uses: it can be applied topically, to help relieve sunburn or other skin-related issues, or its juice can be used as a natural dye.

The POW(D)ER range of dynamic ingredients inspires the imagination when it comes to creating attractive foods and beverages. From the rich, vibrant colors and textures of the powders to the distinctive tastes, each of these beneficial ingredients evokes a force of nature, whether used individually or in combination with others.

These functional sensorial ingredients will infuse products such as nutritional bars, smoothie bowls, yogurts, granolas, juices, smoothies, frozen desserts, and other functional beverages with robust flavors and colors, enhancing their desirability factor.