Overview of the Dynamic Sports Nutrition Market
Sports nutrition is a multi-billion-dollar industry, with a diverse range of products designed to enhance everything from endurance and strength to recovery and overall well-being. It’s not just about fueling the body; it’s about optimizing every aspect of performance. And with the 2024 Summer Olympics in Paris on the horizon, sports nutrition brands are seeking that extra edge more than ever. What better time to take a look at the evolving market of Sports nutrition?
The Competitive Landscape of Sports Nutrition
The sports nutrition market is a dynamic and evolving industry that plays a crucial role in supporting the dietary and performance needs of athletes and active individuals. With a focus on enhancing physical performance and recovery, sports nutrition products range are categorized into several subcategories, including ready-to-drink sports drinks, protein-rich beverages, powders, bars, supplements, and other specialized products like gels and chews. There is a notable trend towards convenience in packaging and a growing demand for products that align with consumers’ health and wellness goals.
According to Innova Market Insights 2023, nearly 1 in 3 consumers globally consume sports and functional nutrition products. The sports nutrition market is experiencing significant growth due to the evolving preferences of consumers seeking healthier, more sustainable choices.The decision-making process for these consumers is influenced by factors such as cost, taste, and health aspects. Claims that resonate most with consumers include high protein content, low sugar, and the inclusion of functional ingredients.
According to Innova insights 2023, globally for 32% consumers boosting or sustaining energy is the most desirable function for consumers, and 24% search for improving sports performance and recovery.
Functional/nutraceuticals and botanicals all saw growth. More than 7 in 10 sports nutrition launches include functional and nutraceutical ingredients, a growth of +2% CAGR. Two out of three launches with such ingredients were supplements. Rising botanical ingredients included astragalus, beetroot, green tea and black pepper.
Nexira draws its know-how from its exceptional French heritage to offer the best combination of grapes and apples supported by scienfitic evidences.
Explore ViNitrox TM, Healthy performance enhancer
ViNitrox TM is a unique blend of grape and apple polyphenols that has been developed to enhance athletic performance. The ingredient is sourced from specific grape and apple extracts, which are rich in polyphenols such as catechins, anthocyanins, chlorogenic acid, quercetin, and gallic acid.
Demonstration of Scientific Uniqueness
Healthy blood flow is linked to production of Nitric Oxide (NO) by an enzyme called eNOs (endothelial Nitric Oxyde synthase). In vitro1 and ex vivo2 studies show that Vinitrox TM increases eNOs activation by 43% and NO production by 24%.
It offers outstanding properties on sports nutrition, especially with an effect on performance improvement and an extension of the effort duration. An in vivo study shows protective properties3 with a notable decrease of 74% of oxidative stress.
The latest clinical study of Nexira was conducted on 50 athletes aged from 25 to 451. Results shows that athletes who took 500 mg per day of ViNitroxTM and making an intense effort, improve physical capacities:
- Increases physical training time by 10%
- Optimized physical capacities by delaying the fatigue barrier by 13%
Moreover, similar conclusions were observed during the two new consumer studies4 (running contest and working out sessions):
- 70% agree that ViNitrox™ reduces muscle fatigue and cardio-respiratory fatigue
- ViNitrox™ increased individual power during “Clean” exercise from the first intake.
Manufactured in France, ViNitroxTM is suitable in various nutraceutical formats. Contact us to request samples!
Zoom on… Astragalus
Astragalus launches have risen since 2018 (+57%CAGR), with a dramatic increase in 2022. Fully 99% of 2022 astragalus launches were sports powders. In 2022, North America accounted for 58% of launches with astragalus, West Europe for 29% and Australasia for 12% (Innova Market Insights).
POW(D)ER from Mother Nature is an innovative range of naturally supercharged, easy-to-formulate ingredients. The POW(D)ER range is a culmination of discovering the unique natural qualities of each superfood, and the link between the power of nature with the strength of the product itself.
Grounded ASTRAGALUS
Root Powder
Astragalus membranaceus
Why Grounded? Astragalus is a strong protector, rooted in the earth
- Sweet taste, with a slight hint of sourness
- Rooty beige color
- Well-known adaptogen
A perennial indigenous to China, Astragalus powder is sourced from the roots of the flowering plants. Organic astragalus is cultivated and harvested with adherence to carefully regulated environmental standards for water, soil, and other factors, helping the plants to maintain their natural adaptogenic properties. Also known as huáng qí, the dried root and extract have been used in Chinese medicine for thousands of years as an ancient remedy. The nutritional compounds found in astragalus are believed to help stimulate the immune system, and may help to enhance the body’s response to stress.
(1) Effect of VinitroxTM on the activation of eNOs through the phosphorylation of Serine 1177 from endothelial cells (HUVECs) as measured by flow cytometry. 2010.
(2) Products containing grape and apple extracts stimulation the production of nitric oxide (NO) by vascular endothelium. Ex vivo study on rat aorta. 2004.
(3) The effect of VinitroxTM, a formulation containing grape and apple extracts and its effect on the production of peronitrites in hamsters subjected to aerobic physical activity. 2004.
(4) CEP (Centre d’Expertise de la Performance).
This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
