Focus on Beauty-from-Within
The nutricosmetics market size was estimated at $8.09 billion in 2023 and is projected to grow at a compounded annual growth rate [CAGR] of 8.05% to reach $11.91 billion by 2028 according to Mordor Intelligence. The merging of food and cosmetics is a recent trend that is putting importance on consumer habits like diet, nutritional supplements intake, and food-based cosmetics. “Beauty from within” is promoted and concepts like “feeling healthy” and “looking good” are often overlapped.
Beauty-from-within and skin health claims in supplements and functional nutrition product launches grew 22% (2018-2022), with supplements taking up the largest positioning at 81% (Innova Market Insights).
Europe had the highest amount of launches in 2022 at 40%, though all regions showed high growth with opportunities for innovation.
Additionally, skin health launches with immune health claims grew 6% from 2018 to 2022, while supplement launches with mental acuity (117%) and insomnia (78%) surged.
Evolution of the Nutricosmetics market
Attitudes of consumers towards Skin Health
Consumers are increasingly interested in skin health products, even without symptoms, viewing them as key to self-care. According to FMCG Gurus, more than two thirds of consumers recognize the link between skin health and overall health, and over half of consumers seek food and beverage that enhance skin health, as a healthy complexion boosts both self-esteem and overall well-being.
84% of Mexican adults strongly or somewhat agree that looking good makes them feel more confident.
(Mintel Global Consumer, Beauty, Personal Care and Household 2023)
This highlights a broader trend towards products that improve both appearance and inner well-being, with skin health playing a significant role in enhancing confidence.
Beyond skin health, consumers embrace holistic well-being for a better outer beauty
Consumers are increasingly linking holistic health with skin beauty, leading them to adopt healthier lifestyles.
In a FMCG Gurus study, 46% of consumers have increased exercise in the past 12 months to address their skin health as exercise can also enhance circulation, reduce stress, and so support skin clarity and collagen production (needed for skin elasticity). Additionally, 37% are focusing on improving sleep for better skin repair. Managing psychological factors like stress, anxiety, and mood through practices like mindfulness, meditation, and stress reduction can improve the condition of skin and hair, while also boosting overall well-being (Mintel).
46% of consumers have increased exercise in the past 12 months to address their skin health.
This trend reflects a change towards integrating physical, mental, and emotional well-being into daily habits.
Product launches combine skin health alongside other health concerns
Skin health is the second biggest health concerns after digestive health according to FMCG Gurus (Health, Wellness, and the Beauty Within 2023 report) but both are interconnected. Consumers are increasingly focused on their digestive health, as it is essential for general wellness. There’s a strong connection between a healthy digestive system and good skin; issues like acne or eczema can arise from poor gut health, whereas a well-functioning digestive system often leads to better glowing skin appearance.
Thus we are seeing beauty supplements with additional health claims gaining traction such as with additional claim on digestive health increased by 48% between 2016 and 2021. Innova Market Insights also noticed +40% of supplement launches between 2018 et 2022 with a immune health claim and skin health, and +28% with brain-mood health.
+40% of supplement launches between 2018 et 2022 with a immune health claim and skin health.
Personalization skincare as a major trend in the beauty-from-within space
Personalization or customization of supplement regime are important to consumers. It is also one major trend in the nutricosmetics market.
According to FMCG Guru, two out of three people across the globe say they are interested in food and drink products that are customized to meet their individual nutritional needs and one out four said that they would like to address their skin, nail, and hair health. Consumers increasingly expect skincare products tailored to their specific skin type, concerns, and lifestyles.
2/3 people across the globe say they are interested in food and drink products that are customized to meet their individual nutritional needs.
For brands, artificial intelligence (AI) is starting to revolutionize the beauty industry by making products more personalized, efficient, and effective. By analyzing social media trends, customer feedback, and learning patterns, AI not only helps address ethical concerns but also accelerates the development of new products. 28% of US consumers say they would be interested in trying hyper-personalized products (ie products developed through biometric data, eg DNA) and would be willing to pay more for them) according to Mintel reports US, The Personal Care Consumer, 2022.
Scientific background is needed
Beauty product consumers worldwide are ready to pay more for beauty products promoting their skin health but proven efficacy is mandatory. According to Natural Products Insider, clinically backed ingredients are driving growth. Consumers want credible and effective products, along with scientific evidence to support product claims. Brands that can support their effectiveness claims with research, clinical studies, or certifications will build credibility and trust with consumers.
81% of Brazilian adults strongly or somewhat agree that beauty brands should provide more scientific evidence to validate the claims they make (eg reducing wrinkles).
(Mintel Global Consumer, Beauty, Personal Care and Household 2023)
Clean beauty
Consumers increasingly demand greater transparency regarding the ingredients in beauty products. They do not only want to know what they are ingesting to their skin or hair, but they also expect brands to clearly communicate the benefits of the active ingredients used. Demand for clean label products with natural and organic ingredients is on rise (Mintel 2023). Consumers are interested to know about the sourcing and manufacturing of the products.
72% of consumers globally say that sustainability claims are important when buying personal care brands.
(FMCG Gurus, 2021)
Natural and clean beauty products are gaining traction, with consumers becoming more ingredient-conscious.
A closer look on health aging claims
There is an increasing focus on maintaining physical appearance as we age, with an emphasis on preserving natural beauty rather than enhancing it. According to the Innova Health & Nutrition Survey 2024, 70% of female consumers globally consider healthy aging to be very important. The leading claims in the food and beverage sector, including supplements, related to healthy aging are focused on skin health.
In the nutricosmetics sector, common beauty claims often related to healthy aging, such as skin moisturizing and hydrating, protection against photoaging, and skin brightening/pigmentation. These areas have seen a rise in patent activity, highlighting the market’s interest. Products that enhance skin hydration and natural radiance are also in demand. Additionally, FMCG Gurus reports that more than half of consumers experience dry skin, underscoring the importance of moisturizing and skincare protection.
50% of consumers experience dry skin, underscoring the importance of moisturizing and skincare protection.
The beauty supplements category continues to diversify, incorporating a wider range of ingredients and targeting more specific benefits.
Nutribeauty range for inner beauty and outer glow
NutriBeauty by Nexira provides timely solutions for the nutricosmetics industry and addresses the main market segments: Glow & Beauty for Skin Care, Youth & Prevention for Anti-aging and Hair & Nails Care. Nexira has selected natural and unique ingredients with an upgrade thanks to its state-of-the-art industrial know-how. This range offers nutritional richness for sublime beauty, answering manufacturers and consumers’ needs.
A key promise of the NutriBeauty range is improved luminosity, with solutions that provide antioxidant protection, correct imperfections, and reveal the radiance of the skin with a GLOW & BEAUTY line.
The NutriBeauty line also provides natural ingredients that pledge to improve firmness and elasticity for younger and smoother looking skin. The range also addresses tired hair and weak nails with ingredients providing lustrous hair and brilliant nails.
Nexira has gone one step further with its new 2022 study including the innovative methodology IN-TEST-PASS: powered by Nexira, it translates the benefits of bioavailable compounds for the modulation of gene expression in skin, for the FIRST TIME.
Nexira’s new proprietary study on Nutrigenomics provides innovative scientific substantiation which positions the company at the forefront of nutricosmetics.
Providing clean label ingredients have been a criterion of choice for our direct clients willing to offer clean formulation to their customers.
Nexira’s primary objective is the development of simply formulated, minimally processed natural products that meet consumer demands for ethical and sustainable consumption. Nexira has implemented and maintains stringent policies, utilizing only extraction methods that respect the environment and the local communities from which their ingredients are sourced. Nexira invests daily in preserving nature through a wide range of certified organic, vegan, and Non-GMO Project Verified ingredients.
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Picture in the banner by Dean Drobot.
This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
