Quench Consumers’ Thirst for Functional Beverages With Best-in-class Botanical Extracts
Inspired by Nature since 1895, Nexira has developed a wide range of natural & plant-based powders for beverages. From superfoods and botanical extracts for nutritional fortification, to branded ingredients with targeted health benefits, Nexira’s solutions meet consumers’ increasing demand for functional & clean label drinks.
The Functional Beverages Market
Millennials’ rising concerns for health & wellness has driven the growing demand and development of natural, functional Beverages. The global functional beverage market is expected to grow steadily at a CAGR close to 9% by 2021.¹
38% of consumers are very or extremely interested in drinks that offer health benefits; 61% of 18-29 year olds; 42% of men; and 49% of households with children.²
Functional beverages include ingredients that inherently deliver key nutrients such as: fiber, antioxidants, vitamins and minerals that can boost energy, promote relaxation, or uplift general well-being. They can also support targeted, personalized benefits like improving gut health, enhancing immunity, or heightening beauty.
Top 3 health benefits consumers are looking for³
Nexira’s Solutions
Need a superfood to pep-up your beverage? Try adding one of our natural ingredients to fortify and add targeted, nutritional health benefits, in addition to creating a cleaner label!
With our wide portfolio of natural & innovative ingredients for beverages, our experts will help provide you a solution: whether it’s acerola for vitamin C, guarana for natural caffeine, hibiscus for its unique color, baobab for its fruity, tangy taste, acacia for its natural fiber, or Cactinea™ for its unrivaled detox properties!
Permissible Indulgence
Functional beverages highlight “better-for-you” ingredients considered to be especially beneficial for health and well-being, thanks to their high nutritional content.
In addition to improved nutrition, consumers are more than ever conscientious about making responsible, ethical food choices with sustainable, minimal impacts to the environment.
From superfoods and botanical extracts for nutritional fortification, to branded ingredients with targeted health benefits, Nexira’s solutions meet consumers’ increasing demand for functional & clean label drinks.
| Soft Drinks with added health benefits & ethical positioning are rising worldwide.4 |
Are you looking for natural & innovative ingredients for Functional Beverages?
[1]: Technavio Report, global functional drinks market from 2017-2021. [2]: HealthFocus International‘s 2019 USA, Trend Study: Shoppers’ Journey Towards Living & Eating Healthier. [3]: 2019 Food Insight. [4]: Innova Database
This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control.
