Choose the natural brain booster nootropic

Consumers are increasingly focused on improving their cognition by making intentional changes to their dietary habits. This includes reducing items considered detrimental to health, like excessive caffeine, and increasing the intake of products rich in health-boosting ingredients. The demand for products that support cognitive health continues to grow, driven by consumers’ interest in both long-term brain health and immediate mental clarity.

This shift is not just about enhancing memory or focus—it reflects a broader wellness trend where brain and emotional health are becoming as important as physical well-being. With today’s fast-paced lifestyles, individuals seek solutions that empower them to adapt, perform, and thrive under cognitive demands.

If you’re interested by the growing cognitive health market, we invite you to explore this trend further. Discover how Cognivia™, our innovative nootropic ingredient, is designed to meet these needs. Backed by science and developed with a clean-label approach, Cognivia™ represents the future of cognitive supplements.

Market insights on cognitive health

According to Innova Insights, supplements dominate the market, making up 65% of product launches with cognitive health claims. Botanicals and herbal supplements lead as the most popular subcategory for products claiming to support brain health. Interestingly, claims for cognitive health are often paired with benefits related to energy and stamina, reflecting the desire for comprehensive wellness solutions.

This trend is further supported by data from FMCG Gurus, which reveals that 53% of global consumers are interested in cognitive wellness products, even if they do not currently experience specific health issues. Brain and emotional well-being is now seen as equally important as physical health.

The rise of natural nootropics

The nootropic category is experiencing rapid growth, with a 14% CAGR increase in the supplements market since 2019. Nootropics are substances—natural, semisynthetic, or synthetic—that enhance cognition by improving functions like memory, attention, and executive function. As consumer interest in natural, non-stimulant alternatives to synthetic enhancers grows, plant-based nootropics, such as herbal extracts and adaptogens (e.g., ginseng), are gaining traction.

Nowadays, information is moving faster than ever. We are constantly faced with an uninterrupted  flow of data which we have to translate, understand and memorize. Our cognitive functions, and likely more high-level cognitive processes, are endlessly recruited and challenged. This segment thus caters to a wide demographic, from students and business professionals to athletes and seniors, all seeking to enhance their cognitive performance.

Social media trends and discussions further emphasize the importance of brain health, with influencers, medical professionals, and users actively engaging in conversations around nootropic supplements.

In this context, extending long-term memory (and the recall process), while improving and  facilitating attention and working memory, has emerged as a desirable means of adapting and  performing in modern life.

Watch this short video to discover how Cognivia™ supports cognitive health and aligns with current market trends ⤵️

Cognivia™: A unique organic formulation

Sage has been used for centuries for its numerous health benefits, and is widely recognized in the literature for its effectiveness in supporting cognitive performance. Leveraging its expertise in sourcing, innovative formulations and health solutions, Nexira has developed Cognivia™, a clean label, safe and non-stimulant nootropic formulated with a unique technology.

Cognivia™ is the first organic ingredient combining garden sage leaf extract with encapsulated Spanish sage essential oil.

Cognivia™ is backed by comprehensive and robust proprietary substantiation.

Robust scientific substantiation

Proprietary in vivo data have demonstrated a beneficial synergistic effect on memory, both with single-dose and prolonged use. Additionally, an in vitro study has shed light on Cognivia™’s mechanism of action, specifically its involvement in the CamKII pathway, which plays a key role in neuronal functions related to learning and memory.

A 28-day, randomized, double-blind, placebo-controlled clinical study on Cognivia™ has been conducted with Northumbria University (UK) on 94 healthy active volunteers. Results, assessed by the well-known COMPASS battery of cognitive tests, have revealed:

• An overall improvement in working memory function across three tasks: short-term memory, attention and data manipulation.
• Increased performance over time with continued consumption.
• Effectiveness demonstrated in both single-dose and prolonged use across all three tasks.

A second randomized, double-blind, placebo-controlled clinical study on Cognivia™, conducted by INSERM with 17 physically active participants, confirmed its effectiveness in line with previous trials.

Cognivia™ has been shown to enhance cognitive function during intense physical activity and could lead to higher performance in attention-demanding sports. It also improves reaction time in healthy individuals.

Download the Cognivia App on the Apple store or Google Play to test your cognitive performance!

In conclusion, Cognivia™ is a natural nootropic with proving efficacy in supporting working memory, tailored for multiple consumer targets.

Leading the way in outstanding development opportunities

Cognivia™ is a water-dispersible powder suitable for a large array of dietary supplement applications and addressing a large variety of consumer targets: business professionals, students, athletes, e-gamers, and seniors.

With scientific backing and broad consumer appeal, Cognivia™ is a leading solution for the growing demand for nootropics and cognitive health supplements.

Ready to Learn More?

Watch our on-demand webinar, where we delve into the future of cognitive supplements. Discover the unique formulation and the robust science behind our ingredient and its versatility in terms of consumer target.

Agenda:

• Sourcing & unique formulation
• Proprietary science on Cognivia
• Product concepts customized for each consumer category and benefit

Speakers:

Gaëlle Wormus, Business Development Manager,
Premium Ingredients, Nexira

Gaelle Wormus is an expert in functional ingredients for the supplement industry. She focuses on bringing value to the market by proposing clinically studied ingredients with a sustainable approach. The premium ingredients she supports brands with, have a complete supply chain control, are often organic and 100% of them have no maltodextrin. Gaelle has a Master degree in Plant Science and Agriculture from France and finished her Masters at CSU in Colorado

David J. Foreman RPh, ND,
The Herbal Pharmacist

David is a pharmacist, naturopath, author, speaker and media personality known internationally as, “The Herbal Pharmacist®”. He currently is a on the editorial advisory board for Nutritional Outlook and frequent speaker at most industry events such as; Vitafoods Europe, Vitafoods Asia, Supply Side West and Vitafoods Insights.

This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.